Electric fires have come a long way. The flame effects are sharper, the designs are sleeker, and the best models now sit at the centre of stylish media walls in homes across Ireland. They are also the easiest type of fire to own. There is no chimney, no flue, and no fuel to store.
That ease extends to how you buy one. Electric fires are well suited to shopping online, where you can compare dozens of models, styles, and sizes in one place. The product is straightforward, but the retailer still matters. A specialist will carry the range, know the brands, and stand behind the sale. Here is what to look for, and one Irish retailer built entirely around electric.
What makes a good online electric fire retailer
Start with range. Electric fires come in many forms, and a strong retailer carries them all. Media wall fires, inset fires, wall-mounted fires, electric stoves, and full fireplace suites each suit a different room and look. A wide selection means you choose the right fire, not the nearest fit.
Brand quality is the next thing to check. The leading manufacturers have refined their flame technology over years, and the difference shows. A retailer that stocks recognised names is one that knows the category.
Flame realism is where electric fires have changed most. Modern LED models look excellent, and premium LCD real-flame fires use high-definition footage for an effect that is hard to tell from the real thing. A good retailer will help you understand the difference before you buy.
Then there is delivery. Free nationwide delivery removes a real cost and a real hassle, especially on larger media wall units.
Finally, advice. The best online retailers are staffed by people who can answer a sizing or installation question quickly, rather than leaving you to guess.
Why Electric Fire Superstore stands out
Electric Fire Superstore is built around every one of those points. It is Ireland’s dedicated online electric fire retailer, with more than 25 years in the business. That focus means the range and the knowledge run deep.
The selection is one of the largest in the country. You will find media wall fires, built-in and inset fires, wall-mounted models, electric stoves, double-sided room dividers, and complete suites. Whatever the room or the style, there is a fire to match it.
The brand list is strong too. Electric Fire Superstore stocks leading names including Dimplex, Evonic, and its own Lumo range, along with Solution Fires and Charlton & Jenrick. That covers everything from the trusted Dimplex Optimyst flame to ultra-modern media wall designs.
The practical side is handled well. Delivery is fast and free across Ireland, and the team is available seven days a week if you need help choosing. You are buying from a specialist, not a general store, so there is real expertise behind the website.
Choosing the right electric fire
A quick word on picking the right model, since the type shapes the look.
Media wall fires are the showpiece. Built into a feature wall, often three-sided, they create the dramatic effect you see in modern homes. Inset fires fit neatly into a standard fireplace opening for a clean built-in finish. Wall-mounted fires hang like a piece of art and need no recess at all. Electric stoves give the traditional freestanding look, and most simply plug into a socket and work straight away.
Whichever you choose, measure carefully. Note the width, the installation depth, and the size of any recess or media wall before you order. Get the dimensions right and the rest is easy.
Ready to find yours
An electric fire is the simplest way to add warmth and a real focal point to a room. Buying online makes it easier still, as long as you choose a retailer with the range, the brands, and the support to back it up. Electric Fire Superstore brings all three, with free nationwide delivery and advice seven days a week.
Browse the full range at electricfiresuperstore.ie and find the fire that finishes your room.
FAQs
Do electric fires need a chimney or flue? No. Electric fires run on mains electricity and produce no smoke or fumes, so they need no chimney, flue, or ventilation. That makes them easy to fit almost anywhere, including apartments, extensions, and media walls.
Are electric fires expensive to run? They are efficient, because nearly all the electricity is converted to heat. As a guide, most electric fires cost roughly €0.30 to €0.60 per hour on the heat setting, depending on your tariff. Many models also let you run the flame effect without heat, using very little power.
Can you run the flame without the heat? Yes, on most models. This is one of the main appeals of an electric fire. You can enjoy the flame effect all year round and only switch on the heat when you want warmth.
What is the difference between LED and LCD electric fires? LED fires create the flame using reflected light, and they look great. LCD real-flame fires use a high-definition screen showing real fire footage, which gives one of the most realistic effects available. LCD models are popular for premium media walls where visual impact matters most.
Is installation difficult? It depends on the type. Electric stoves and many wall-mounted fires simply plug in and work. Built-in, inset, and media wall fires need to be fitted into a recess or feature wall, which is straightforward for a competent installer once the opening is sized correctly.
Is delivery free when buying an electric fire online? With Electric Fire Superstore, delivery is fast and free across Ireland. Because fires can be large, free nationwide delivery removes a real hidden cost and the bother of arranging your own courier.
